Wednesday, 16 September 2015

Textual Analysis

Generic research and analysis of music videos



'The A Team' By Ed Sheeran:

The first music video I looked at for inspiration for our music video was 'The A Team' by Ed Sheeran. The narrative in this video is about a homeless woman and it shows the struggles of how she has to get money. I chose this music video because it is very similar to the narrative idea that we have, some of the shots and elements to the video we can use for inspiration in our own. The whole video is narrative and there isn't any performance, for our video we want there to be some performance but this is because there is a relationship between the person singing the song and the actress. 

Firstly her costume, this is similar to how we want the girl in our video to be, the girl roughly has two different costumes. One for when she is on the streets and another when she is dressed up. In this video specifically I feel that the way she looks makes the audience feel empathetic towards her, she seems very vulnerable. They also do this by the specific camera shots and angles chosen, I think that the close ups of her are very effective because we, the audience, can see her emotion and how upset she is. Another technical element that is really effective is the black and white filter that has been used. It makes the video seem a lot more simple and in my opinion makes the girl seem a lot more vulnerable. Ed Sheeran has quite a large target audience, probably ranging from 12 years olds to 30 year olds, so I think this video may shock some of the younger viewers. I think that most of the shots are quite simple yet effective. For example the time lapses of the woman on the streets really tell the audience the struggle and how long she is there for. We have considered to add a time lapse into our video because it is very effective. Another element to the video that I think is good is how they show that the man and the woman are in the room together. The mans head is not shown throughout this sequence because of the use of close ups, I think these quick shots are really good because it isn't as obvious. This sequence of shots would be voyeurism. 

'Greek Tragedy' By The Wombats:


The second music video we looked at for inspiration was 'Greek Tragedy' by The Wombats, this was mainly due to the beginning of the video. The music at the beginning is quite dramatic and goes between being loud then quiet in two obvious sections. There are two main shots, one of a girl and a busy, quick moving video. I really like how dramatic the editing cuts are to the music and I feel that this can be incorporated into our video. The change in camera quality also adds effect, the shot of the girl seems to be very clear, then when it cuts to the other shot, the camera seems a lot older; so the contrast helps express the change in music. The narrative in this video is about a fan that stalks the band, so it is very different to our narrative. But one part to this video that I really like is how the shots are cut quite frequently, it adds a lot of drama and pace to the song. The song that we have chosen is a lot slower than this song, but I think by adding lots of shots in then the pace of the video won't become too slow and boring.







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