Star image is how a person has been constructed using a range of materials (Richard Dyers theory). So this means the person has been influenced by aspects such as Mise-en-scene, Editing and Cinematography to create a specific image.
I looked at Rihanna for a example of Star image. Rihanna has been around for about 12 years and throughout that time, she has built up a huge image which relates to her music and personality. Relating to Star image development, Rihanna does seem to play characters in some of her videos, then others are from her point of view, e.g. concert footage. Whereas in a video such as 'B*tch better have my money' she is seen playing a crazy person who holds people hostage. I feel that Rihanna has a very versatile star image which she adapts a lot. When I think of Rihanna I think of the 'R' that was on the 'Rated R' album. I think that Rihanna sells her music videos really well, with a good use of close ups and mid shots. In a lot of these she is looking into the camera therefore breaking the 4th wall and speaking directly to her audience. Rihanna's image has changed quite a lot over time. I think that at first she was perceived as your 'typical' pop star, lots of music videos were about relationships and partys etc. I think there are elements of voyeurism in a lot of her videos. In relation to hair, costume and props in her videos, these are all used to full effect in her videos. Most of her videos have all of these elements in, some more than others but this is one element that enhances her star image. More recently I feel that Rihannas videos have been a lot more controversial, with videos such as 'B*itch better have my money' (2015) or 'Pour it up' (2013). In my opinion I think that Rihanna is popular firstly because she produces music that a lot of people like, she has her own spin on fashion and she can be controversial at times. She has built up a really strong star image for a lot of people to relate to her within songs/videos.
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