Conventions (Goodwin)

Media music video analysis using Andrew Goodwins Theory:

Taylor Swifts song ‘Shake it off’ is a pop genre song, and the music video helps indicate this throughout the use of specific characteristics. The video uses stereotypes of a One characteristic of a pop genre music video is that there is a lot of choreographed dance. From being a up beat song, we would expect something like this in the music video. There is no narrative to the video, it is just all based around dancing which can be related to the name of the song. The relationship between lyrics and visuals throughout the video are shown by the ‘shake it off’ dance. There are a couple of times where the same dance is done when ‘shake it’ off is said. Another aspect of Goodwins theory is also carried out in this video. The phrase “shake it off’ is amplified throughout the video, and is constantly referred back to. 

The Wombats song ‘Give me a try’ is a Indie Rock genre song and the style of the music video helps highlight this. The relationship between lyrics and visuals in the music video are relevant. The song is about dating and meeting new people and that happens in the video. The video fits the genre of indie-rock because it is quite humorous in parts. Furthermore in the video the band pop up a couple of times which I think fits the genre as well. At the beginning of the video the video cuts to the beat of the song, so there is a link between music and visuals. 

Jess Glynnes song “Don’t be so hard on yourself’ is a pop genre song. The video follows characteristics of a pop genre song because she is singing in the video, I think for pop videos this is quite a common characteristic. Furthermore the video is telling a story about a boy who is trying to get into this band, this relates to the lyrics and name of the song. Throughout the song we see the journey of the boy and how he eventually gets into the band. A theme that we can gather from this video is that you shouldn't give up on your dreams, we see this with the narrative in the video. I feel that this video highlights that it is good to make mistakes or fail because then you can work from that. Jess Glynne would be reaching her target audience by doing that.